6 Best Practices for C-stores to Increase Brand Loyalty and Drive Sales

Modern convenience stores (c-stores) are evolving beyond quick-stop essentials. While competing with quick-service restaurants (QSRs), one key differentiator stands out—cleanliness. 53% of c-store shoppers say cleanliness is crucial when choosing where to stop, and research shows cleaner locations drive higher sales.1

Yet, Steritech’s 450,000-assessment analysis found that c-stores average 150% more cleanliness issues than QSRs.2 Addressing this gap can help brands enhance customer loyalty and increase revenue.

The QSR Edge: Compliance & Frequency

QSRs emphasize compliance, often conducting 2.66 assessments per year vs. 1.92 for c-stores. Data shows that four annual assessments can reduce cleanliness issues by 1.5x, improving performance significantly.

Cleanliness & Sales Growth

A Steritech study of 4,000 QSR assessments in 2024 found a strong link between cleanliness scores and revenue. A 5-point cleanliness improvement led to an estimated $26,318 in additional annual revenue per location.

Key Cleanliness Challenges for C-stores

Steritech’s research highlights three main problem areas:

• Food Contact Surfaces: Beverage dispensers, slicers, and ice machines.
• Non-Food Contact Surfaces: Equipment gaskets, shelving, screens, and frequently touched surfaces.
• General Facility Cleanliness: Floors, walls, and ceilings, especially near beverage stations.

6 Best Practices for Cleanliness & Sales Growth

Steritech analyzed 25,000 Corrective Action Plans to identify the most effective strategies:

1. Scheduled Cleaning: Implement daily and weekly cleaning routines.
2. Preventative Maintenance: Regular equipment checks prevent cleanliness issues.
3. Immediate Corrective Actions: Address cleanliness concerns promptly.
4. Root Cause Analysis: Investigate and fix recurring issues.
5. Comprehensive Training: Educate staff on food safety and cleanliness protocols.
6. Third-Party Assessments: Gain unbiased insights to maintain high standards.

Drive Sales Through Cleanliness

C-stores that prioritize cleanliness can enhance customer trust, increase foot traffic, and drive sales growth. Investing in cleanliness isn’t just about compliance—it’s a proven strategy for success.