Why External Auditors Drive Better Consistency and Accuracy

Unbiased Insights for Unmatched Operational Excellence 

Reliable audits are essential in hotels, restaurants, and convenience stores, directly impacting operational quality, customer satisfaction, and ultimately, revenue. Our data reveals a clear advantage of using external auditors over internal teams, positioning external audits as a powerful tool for achieving consistent, unbiased assessments across franchise networks.

Here’s why:

• Superior Accuracy and Consistency: External auditors deliver more reliable results, reducing operational risks.
• Statistical Significance: Studies confirm external auditors outperform internal teams in accuracy and consistency.
• Enhanced Operational Consistency: Reduced audit variability leads to better performance across franchise locations.
• Transparency and Trust: External audits increase franchisee confidence, reflecting a fair and objective evaluation process.

External auditors deliver measurable improvements, enhancing operational standards across locations. For companies focused on quality and reliability, external audits represent a practical solution to drive better performance and support growth.

Five Reasons External Auditors Elevate Consistency and Performance

1. Internal auditors, while familiar with brand standards, often struggle with bias and inconsistency.
   These challenges result in varied operational outcomes across locations, weakening the uniformity expected in franchise operations. Inconsistent enforcement of brand standards erodes both customer trust and franchisee satisfaction.
2. External auditors demonstrated greater accuracy compared to internal auditors.
   This evaluation highlights the reliability advantage of using external auditors for comprehensive and precise assessments.
3. High variability in internal auditing increases the likelihood of errors, creating gaps in operational consistency.
   In contrast, external auditors exhibit lower variability, which enhances audit quality and provides a more dependable measure of compliance across the franchise.
4. Accurate, unbiased audits allow franchisees to focus on operational improvements that drive store performance and customer satisfaction.
   Top-performing stores often see increased customer traffic and improved satisfaction due to consistent standards.
5. Shifting to external auditors goes beyond procedural change—it enables internal teams to focus on empowering locations rather than conducting assessments.
   This "hero" model allows internal teams to act as coaches, guiding locations to better outcomes while leaving unbiased evaluations to external experts.

Strengthening Reliability Through External Audits

External auditors provide businesses with a proven path to consistent, unbiased assessments that reduce variability and improve operational reliability across all locations. Adopting external audits is a strategic move to elevate quality and foster franchisee trust in the audit process.

SOURCES:

1 -Steritech OnBrand360® data, January 1 - July 31, 2023
2 - Steritech Clients End of Round Business Review case study, 2024
3 - Steritech Clients End of Round Business Review case study, 2024
4 - https://verticaliq.com/product/limited-service-restaurants/. Verticaliq Industry Profile Excerpt. Accessed October 17, 2024.