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Cleanliness is not just about making a good impression—it's a catalyst for driving customer satisfaction, guest traffic, and revenue growth. Data from Steritech's assessments reveal a striking correlation: cleaner locations consistently report higher customer satisfaction scores and significantly better sales.
Steritech's data shows a strong link between cleanliness and customer satisfaction (CSAT):¹
These numbers don't lie – customers notice and care about cleanliness, both inside and out.
Cleanliness is one of the top things customers mention in their feedback. Keep it clean, and you'll see more positive reviews, repeat visits, and increased traffic.
Here's where it gets interesting:
Let's break it down with an example4:
Outsourcing cleanliness assessments to third-party partners offers several key advantages:
By partnering with providers like Steritech, businesses gain streamlined scheduling through combined Operational Excellence and Food Safety assessments, along with comprehensive reporting and cost-efficient, high-quality evaluations.
Cleanliness goes beyond appearance—it's a powerful driver of revenue. Prioritizing it boosts customer satisfaction, increases foot traffic, and drives measurable growth. Even small improvements in cleanliness scores can lead to significant sales gains, making it a smart, strategic investment for any business.
Key Takeaways:
Keeping things clean with regular check-ups, staff training, and expert help opens the door to more revenue and smoother operations. When customers walk into a spotless space, they’re happier, spend more, and keep you ahead in a competitive market.
¹Steritech OnBrand360® data, January 1 - July 31, 2023
²Steritech Clients End of Round Business Review case study, 2024
³Steritech Clients End of Round Business Review case study, 2024
4https://verticaliq.com/product/limited-service-restaurants/. Verticaliq Industry Profile Excerpt. Accessed October 17, 2024.
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